![]() Metaverses are designed to offer virtual experiences and services that reflect the myriad possibilities of human lives and our infinite needs – from leisure to work and consumption. Every metaverse allows users to pursue multiple goals. Just like the real world, a metaverse is dynamic in nature and embodied thanks to a set of specific properties the degree of its sophistication being a function of the digital technologies that drive it.įirst, let’s look at the purpose. The concept of ‘metaverse’ can be used to analyse any digital platform on which we can attain by virtual means all or some of the purposes that mimic what can be achieved in the physical world. We prefer not to focus on what metaverses are, but how we can create frameworks and reasoning tools to better understand them and track their continuing evolution. With my colleagues at the BCG Henderson Institute (BHI Boston Consulting Group’s think tank), we have been researching the topic, trying to look beyond buzzwords and headlines. ![]() In a sense, metaverses (or proto versions of them) have always existed and are in constant evolution. ![]() The metaverse – or metaverses – is not a new topic many of us have been citing the origin of the term in the science fiction novel Snow Crash by the American writer Neal Stephenson back in 1992. Some think the metaverse will be the next digital revolution. ![]() As an expert on the emergence and development of digital platforms and ecosystems, Michael G Jacobides believes the advent of the metaverse could indeed be very consequential, but is often misunderstood. ![]()
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